Hi, I’m Cassie.
A writer, entrepreneur and marketing consultant focused on helping brands create strategies that increase their sales.
I have built digital programs for some of the largest brands in the world. I traveled around the country speaking about online marketing, and had my blog featured in the New York Times.
But who am I really? Let’s start at the beginning….
I launched my first website in 2009 after reading an article about mom blogging in Cookie Magazine. I launched my first website in 2009 when I was a twenty-year-old single mom in my second year at a Junior College. I was living in a tiny apartment in the same small mid-west town that I grew up in, and working part-time a local bar. I was desperate to give us a great life, and this seemed like it could be a path.
Over the next few years, I connected with a community of incredible bloggers and fell whole heartily in love with the internet.
I quickly became obsessed with understanding how bloggers built and monetized their audiences online. I started selling brand partnerships for online magazines, developing influencer marketing campaigns and organizing national blogging conferences.
This lead to being hired by a NYC based pubic relations firm where I developed online marketing programs for Fortune 500 brands. I spent five years traveling back and forth to New York to do work that I truly loved. I later joined Disney Interactive where I lead the development of their first influencer ad network.
I left my full-time job four years ago to start my own freelance marketing consultancy. My specialty is helping business owners develop marketing strategies that directly impact their sales. I love working with entrepreneurs and business owners who are trying to change the world in some small way.
I am also the Founder and Lead Editor of Small Shop Co, an Online Directory for Shopping Small.
You can always reach me directly via email: email@example.com
Forbes - How'd You Get That Job
New York Times - A Letter to My Younger Self
NPR: All Things Considered - A Letter to My Younger Self
Mental Floss - If You Only Knew Then What You Know Now
Flourish Thrive - Developing Blogger Partnerships (Podcast)
Marketing Mentor - Quit Your Job and Start a Business (Podcast)
Etsy - Strategic Marketing Tactics for Etsy Sellers (Video)
Penelope Trunk - This is What Good Mentoring Looks Like
Penelope Trunk - How to Cope When You are in a Dying Industry
Claire Diaz Ortiz - Turn a Professional Credential into a Job Promotion
Design Aglow - 5 Simple Systems that Will Grow Your Creative Business
The Grindstone - How to Get a Good Internship
Central Illinois Proud - Finding New Jobs After Caterpillars Layoffs
Galva News - Cassie Boorn Helping Peoria Fight Job Issues
Where are you based?
I work from my home office in Peoria, Illinois. For anyone not living in the Midwest...That is about 4 hours from Chicago.
What exactly do you do?
My specialty is helping business owners figure out how to generate more revenue. I can do pretty much all things sales and marketing related.
How long have you been doing this?
I have spent 7 years doing sales and marketing professionally, but I have been fascinated by marketing since as long as I can remember. I started my first business when I was ten and never looked back.
Do you have kids?
I have two boys who are currently in seventh grade.
Are they twins?
They are not even close to twins. :) My girlfriend and I both have twelve year old boys. We have spent the past six years raising them together. And yes, our house is complete chaos.
What do you do for fun?
My hobbies include driving kids to practice, signing permission slips and checking homework for mistakes.
What is it like working with you?
I am a naturally curious person with an endless stream of ideas, which is typically why my clients love me. I will help you see your business in new ways, inspire you with possibilites and show you how to craft a clear plan to reaching your goals. Whatever that may be.
How can I work with you?
I work with all of my clients differently depending on their needs. Email me and we can discuss how we might be able to work together.